Responsive E-commerce website for a fictional insurance company
Kaus is a very big insurance company that has been in business for over 30 years. They provide a wide variety of types of insurance for individuals. Their goal is to move to direct sells by building a responsive e-commerce website for them to sell insurance online. The main priority is to make the customers’ experience with nsurance selection as easy as possible and appeal more to younger consumers.
Design a new modern and fresh logo for the company and a responsive e-commerce website that is pleasing to use and that allows customers to browse through products and easily request a quote online.
Research, persona, wireframes, prototyping, user testing, visual design
Create an empathetic view of the user and organize the research into a coherent vision
Create Persona based on behavioral patterns in the data that was collected through research
Create a story for the persona to show the user in context
Show the relationship between the content of the site, based on the Card Sorting findings
Show how users travel through the system while requesting a Quote and purchasing a Plan
Identify the different paths that a user would take to purchase an Insurance Plan
The process began with brainstorming and sketching 3 different versions of the Homepage layout
Next, taking into consideration user research, navigation and user flows I created responsive woreframses for a Homepage, Quote forms and Results page.
Create client brand assets, including a logo and user interface designs for the prototypes
After finalising the logo and brand style tile I started working the final UI for the website to use the high-fedelity prototypes for user testing.
Sort user testing feedback from the research documents
Make the changes to the project based on the user feedback and update the UI for all od the pages
For next steps, I would create a responsive Product page, test the updated version of the website and iteratively improve the design.