Getting in shape can be a challenge, so making exercise fun and engaging is crucial to staying on the right track. Available for free for both Android and iOS devices, including Apple Watch, the Nike Training Club app features a polished collection of visual workouts, hosted by celebrity athletes like Serena Williams. NTC also features month-long structured programs that’ll help you achieve even better results.
Discover what other users of the application are struggling with and are wishing for, to determine which additional features can be integrated in the app to make the it even more valuable and exciting for the fitness community.
Research, persona, wireframes, prototyping, usability testing, visual design
My secondary research included a deep dive into similar fitness application to find out which features are overlapping and which stand out. I also looked through the user reviews for each of them to see what people like and dislike the most about them.
As I wasn't able to find enough people who use the NTC app for interviewing I used user reviews as a base of my primary research. This proved to be an extremely valuable source of feedback on the application’s shortcomings. I analyzed reviews for NTC on both the iOS App Store and the Android Google Play Store. Although most of the reviews are praising the app for its usefulness and big variety of features, I wanted to learn in more detail what type of issues people were running into, how they were using the app and what they were wishing for. Here is a sample of reviews that represent the most common pain ponts and requests current users have.
After analyzing reviews I’ve come up with the list of main painpoints that users are having and prioritzed them based on the frequency:
By synthesizing the findings from my research I was able to develop 2 types of persona.
Show the relationship between the content of the site, based on the Card Sorting findings.
After determining the priority features (Create a custom workout, Select an alternative exercise ), I created a user flow to show how the users will navigate the app to use new features.
After defining possible user flows, I started sketching screens for the new features.
Create a custom workout
Select an alternative exercise
By following the existing branding and style of the app, I created a style guide.
I developed the first version of high fidelity mockups for the new features:
Next, I created an interactive prototype using Invision and used it to validate my design solutions.
From the insights, I gathered from one-on-one testing I created an affinity map to synthesize all the positive and negative feedback I received and understand what the main successes and pain points are, as well as to define what needs to be improved.
Based on the testing results I made changes to the problematic UI screens.
For next steps, I would test the updated version of the features and iteratively improve the design.